The purpose of the project was to create a marketing campaign for the Logistic management class in UCL.

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During the proces, I used eye tracking method to gain better understandings of the customer experience and product performance by measuring visual attention to key messages in the final visualization of the prototypes.

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While I was working on the development of the idea, I improve my skills in digital marketing, design thinking, decision-making abilities and screen-based eyetracking-iMotions Software.